Color

#9b74aa

#9b74aa
hex#9b74aa
rgbrgb(155, 116, 170)
hslhsl(283, 24%, 56%)
oklchoklch(0.617 0.091 316.4)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2236

Colors that go with #9b74aa

Charcoal, Copper and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#83aa74

#8074aa · #aa749e

#aa9a74 · #74aa9a

Split-complementary

Open in tool →

#9eaa74 · #74aa80

#aa8074 · #83aa74 · #749eaa

Contrast

#9b74aa as textRatioAAAA largeAAAFix
Aaon white
3.84:1failpassfail
  • AA: use #9167a2 as the text (4.5:1)
  • AAA: use #6e4c7b as the text (7.04:1)
  • AA: or shift the background to #1a1a1a (4.54:1)
Aaon black
5.47:1passpassfail
  • AAA: use #aa8ab7 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9b74aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9b74aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9b74aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9b74aa-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md