Color

#9979af

#9979af
hex#9979af
rgbrgb(153, 121, 175)
hslhsl(276, 25%, 58%)
oklchoklch(0.626 0.087 311)
Closest name: Heart Potion (#a97fb1)Relative luminance 0.2354

Colors that go with #9979af

Charcoal, Copper and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8faf79

#7e79af · #af79a9

#af9979 · #79af99

Split-complementary

Open in tool →

#a9af79 · #79af7e

#af7e79 · #8faf79 · #79a9af

Contrast

#9979af as textRatioAAAA largeAAAFix
Aaon white
3.68:1failpassfail
  • AA: use #8b66a3 as the text (4.64:1)
  • AAA: use #6b4d80 as the text (7:1)
  • AA: or shift the background to #1c1c1c (4.63:1)
Aaon black
5.71:1passpassfail
  • AAA: use #a88cba as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9979af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9979af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #9979af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9979af-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md