Color

#9975ae

#9975ae
hex#9975ae
rgbrgb(153, 117, 174)
hslhsl(278, 26%, 57%)
oklchoklch(0.619 0.093 312.6)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2255

Colors that go with #9975ae

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8aae75

#7c75ae · #ae75a6

#ae9975 · #75ae99

Split-complementary

Open in tool →

#a6ae75 · #75ae7c

#ae7c75 · #8aae75 · #75a6ae

Contrast

#9975ae as textRatioAAAA largeAAAFix
Aaon white
3.81:1failpassfail
  • AA: use #8d65a4 as the text (4.64:1)
  • AAA: use #6d4b81 as the text (7.06:1)
  • AA: or shift the background to #1a1a1a (4.57:1)
Aaon black
5.51:1passpassfail
  • AAA: use #aa8bbb as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9975ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9975ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9975ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9975ae-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md