Color

#996fb3

#996fb3
hex#996fb3
rgbrgb(153, 111, 179)
hslhsl(277, 31%, 57%)
oklchoklch(0.61 0.11 311.8)
Closest name: Crown Jewels (#946dad)Relative luminance 0.214

Colors that go with #996fb3

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#89b36f

#776fb3 · #b36fab

#b3996f · #6fb399

Split-complementary

Open in tool →

#abb36f · #6fb377

#b3776f · #89b36f · #6fabb3

Contrast

#996fb3 as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #9062ac as the text (4.64:1)
  • AAA: use #704889 as the text (7.05:1)
  • AA: or shift the background to #171717 (4.51:1)
Aaon black
5.28:1passpassfail
  • AAA: use #ac8ac1 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996fb3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #996fb3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996fb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996fb3-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md