Color

#996ea0

#996ea0
hex#996ea0
rgbrgb(153, 110, 160)
hslhsl(292, 21%, 53%)
oklchoklch(0.6 0.089 321.7)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2046

Colors that go with #996ea0

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75a06e

#806ea0 · #a06e8e

#a09a6e · #6ea09a

Split-complementary

Open in tool →

#8ea06e · #6ea080

#a0806e · #75a06e · #6e8ea0

Contrast

#996ea0 as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #93659a as the text (4.6:1)
  • AAA: use #6d4b72 as the text (7.24:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #ad8ab2 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996ea0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #996ea0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996ea0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996ea0-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md