Color

#996ca7

#996ca7
hex#996ca7
rgbrgb(153, 108, 167)
hslhsl(286, 25%, 54%)
oklchoklch(0.599 0.101 318)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2029

Colors that go with #996ca7

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7aa76c

#7c6ca7 · #a76c97

#a7996c · #6ca799

Split-complementary

Open in tool →

#97a76c · #6ca77c

#a77c6c · #7aa76c · #6c97a7

Contrast

#996ca7 as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #9363a1 as the text (4.63:1)
  • AAA: use #714b7c as the text (7:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.06:1passpassfail
  • AAA: use #ad89b8 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996ca7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #996ca7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996ca7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996ca7-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md