# #996ca7

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#996ca7`
- RGB: rgb(153, 108, 167)
- HSL: hsl(286, 25%, 54%)
- OKLCH: oklch(0.599 0.101 318)
- Relative luminance: 0.2029
- Nearest named color: Crown Jewels (#946dad, Δ 1.206) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/996ca7

## Tints & shades

- Tints (toward white): #a279af, #ad89b8, #b696c0, #c1a6c9, #cab3d1, #d3bfd9, #decfe2, #e7dcea, #f2ecf4, #fbf9fb
- Shades (toward black): #8e5e9c, #7f548c, #714b7c, #62416c, #54375c, #452e4d, #37243d, #281b2d, #1a111d, #0c080d

## Harmonies

- Complementary: #7aa76c
- Analogous: #7c6ca7, #a76c97
- Triadic: #a7996c, #6ca799
- Split-complementary: #97a76c, #6ca77c
- Tetradic: #a77c6c, #7aa76c, #6c97a7

## Colors that go with #996ca7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #996ca7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #996ca7 in 6 real palettes, including Typewriter and Graphite Mono, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Dusk (https://brandsweets.com/palettes/cool#dusk), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #996ca7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #996ca7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Orange** #ffa500 [pool] — 3 real palettes, including Campus and Sunset Boulevard put Orange beside #996ca7, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Rust** #b7410e [pool] — Rust shows up next to #996ca7 in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #996ca7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #996ca7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9363a1 (4.63:1); AA: background → #121212 (4.51:1); AAA: text → #714b7c (7:1)
- On black (#000000): 5.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad89b8 (7.05:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/996ca7-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#996ca7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.