Color

#994d66

#994d66
hex#994d66
rgbrgb(153, 77, 102)
hslhsl(340, 33%, 45%)
oklchoklch(0.521 0.105 0.5)
Closest name: Grape Kiss (#82476f)Relative luminance 0.1304

Colors that go with #994d66

Dark Olive Green, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #994d66

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d997f

#994d8c · #995a4d

#66994d · #4d6699

Split-complementary

Open in tool →

#4d995a · #4d8c99

#8c994d · #4d997f · #5a4d99

Contrast

#994d66 as textRatioAAAA largeAAAFix
Aaon white
5.82:1passpassfail
  • AAA: use #844359 as the text (7.17:1)
Aaon black
3.61:1failpassfail
  • AA: use #ad5c77 as the text (4.57:1)
  • AAA: use #c18599 as the text (7.08:1)
  • AA: or shift the background to #e3e3e3 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994d66 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994d66 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994d66
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994d66 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994d66-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md