Color

#99147d

#99147d
hex#99147d
rgbrgb(153, 20, 125)
hslhsl(313, 77%, 34%)
oklchoklch(0.47 0.192 339.1)
Closest name: Haunted Purple (#991177)Relative luminance 0.0875

Colors that go with #99147d

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#149931

#741499 · #99143a

#7d9914 · #147d99

Split-complementary

Open in tool →

#3a9914 · #149974

#997414 · #149931 · #143a99

Contrast

#99147d as textRatioAAAA largeAAAFix
Aaon white
7.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #d41cac as the text (4.56:1)
  • AAA: use #ea61cd as the text (7.09:1)
  • AA: or shift the background to #c7c7c7 (4.52:1)
  • AAA: or shift the background to #f5f5f5 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99147d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#99147d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99147d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99147d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99147d-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md