Color

#990eaf

#990eaf
hex#990eaf
rgbrgb(153, 14, 175)
hslhsl(292, 85%, 37%)
oklchoklch(0.498 0.23 321.1)
Closest name: Nebula (#a104c3)Relative luminance 0.1018

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24af0e

#490eaf · #af0e74

#af990e · #0eaf99

Split-complementary

Open in tool →

#74af0e · #0eaf49

#af490e · #24af0e · #0e74af

Contrast

#990eaf as textRatioAAAA largeAAAFix
Aaon white
6.92:1passpassfail
  • AAA: use #950eaa as the text (7.19:1)
Aaon black
3.04:1failpassfail
  • AA: use #c712e2 as the text (4.61:1)
  • AAA: use #de5ff2 as the text (7.02:1)
  • AA: or shift the background to #d1d1d1 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990eaf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990eaf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990eaf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990eaf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990eaf-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md