Color
#990a8d
#990a8drgb(153, 10, 141)hsl(305, 88%, 32%)oklch(0.475 0.208 332.6)Colors that go with #990a8d
Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementarySea Green sits directly opposite #990a8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #990a8d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDesigners have shipped Denim with #990a8d: 3 real palettes, including Peacock and Slack's brand system, as the supporting colour.
Teal #008080
split-complementTeal is a split-complement of #990a8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #990a8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue Violet #8a2be2
analogousBlue Violet is #990a8d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Coral #ff7f50
shippedDesigners have shipped Coral with #990a8d: Dusk Gradient, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #990a8d in Lenovo's brand system, as the supporting colour.
Real palettes that use #990a8d
Tints & shades
Harmonies
Contrast
| #990a8d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.55:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.78:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990a8d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#990a8d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #990a8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/990a8d-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md