# #990a8d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#990a8d`
- RGB: rgb(153, 10, 141)
- HSL: hsl(305, 88%, 32%)
- OKLCH: oklch(0.475 0.208 332.6)
- Relative luminance: 0.0891
- Nearest named color: darkmagenta (#8b008b, Δ 3.203) — https://brandsweets.com/colors/darkmagenta
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/990a8d

## Tints & shades

- Tints (toward white): #bb0cac, #d80ec7, #f019de, #f236e2, #f457e7, #f679ec, #f896f0, #fab7f5, #fcd4f9, #fef5fe
- Shades (toward black): #8b0980, #7d0873, #73076a, #65065d, #560650, #480542, #3a0435, #30032c, #22021f, #130112

## Harmonies

- Complementary: #0a9916
- Analogous: #5e0a99, #990a46
- Triadic: #8d990a, #0a8d99
- Split-complementary: #46990a, #0a995e
- Tetradic: #995e0a, #0a9916, #0a4699

## Colors that go with #990a8d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #990a8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #990a8d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #990a8d: 3 real palettes, including Peacock and Slack's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Slack (https://brandsweets.com/colors/brands/slack-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #990a8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #990a8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #990a8d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #990a8d: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral
- **Crimson** #dc143c [pool] — Crimson is paired with #990a8d in Lenovo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.55:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d30dc2 (4.61:1); AA: background → #c9c9c9 (4.56:1); AAA: text → #f44ee6 (7.08:1); AAA: background → #f7f7f7 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/990a8d-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#990a8d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.