Coastal
Open in tool →Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water.
Color
#98ccf0
#98ccf0
hex
#98ccf0rgb
rgb(152, 204, 240)hsl
hsl(205, 75%, 77%)oklch
oklch(0.822 0.074 239)Closest name: Below Zero (#87cded)Relative luminance 0.5615
Colors that go with #98ccf0
Charcoal, Crimson and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #98ccf0: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #98ccf0 in 5 real palettes, including Frost & Ember and Tiffany & Co.'s brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #98ccf0: 8 real palettes, including Max's brand system and Salesforce's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #98ccf0: 5 real palettes, including Nikon's brand system and UEFA's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #98ccf0: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour.
Midnight Blue #191970
shipped6 real palettes, including Telehealth and Blue Mono put Midnight Blue beside #98ccf0, as the text colour against it.
Royal Blue #4169e1
shippedRoyal Blue is paired with #98ccf0 in 4 real palettes, including Telehealth and 1password's brand system, as the lead colour.
Sandy Brown #f4a460
complementarySandy Brown sits directly opposite #98ccf0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #98ccf0
Tints & shades
Harmonies
Contrast
| #98ccf0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 1.72:1 | fail | fail | fail | |
Aaon black | 12.23:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98ccf0 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#98ccf0 reads as cool, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #98ccf0
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #98ccf0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/98ccf0-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md