Forest Floor
Open in tool →Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content.
Color
#98ac72
#98ac72
hex
#98ac72rgb
rgb(152, 172, 114)hsl
hsl(81, 26%, 56%)oklch
oklch(0.714 0.083 123.9)Closest name: Cardamom (#aaaa77)Relative luminance 0.374
Colors that go with #98ac72
Charcoal, Lilac and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #98ac72: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Lilac #c8a2c8
complementaryshippedLilac sits directly opposite #98ac72 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Lexus's brand system and League of Legends's brand system put Blue beside #98ac72, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #98ac72 in 4 real palettes, including Chalkboard and Polaroid, as the lead colour.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Darkroom put Champagne beside #98ac72, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #98ac72: 6 real palettes, including Riverbed and Bakery, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #98ac72 in 5 real palettes, including Forest Floor and Olive Grove, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #98ac72: 4 real palettes, including Liquid Death's brand system and Unity's brand system, as the supporting colour.
Real palettes that use #98ac72
Tints & shades
Harmonies
Contrast
| #98ac72 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.48:1 | fail | fail | fail | |
Aaon black | 8.48:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98ac72 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #98ac72
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #98ac72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/98ac72-b1bea2-4e62df-222d1f-f1f0e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md