Color

#98a696

#98a696
hex#98a696
rgbrgb(152, 166, 150)
hslhsl(113, 8%, 62%)
oklchoklch(0.709 0.028 141.7)
Closest name: Edamame (#9ca389)Relative luminance 0.3615

Colors that go with #98a696

Charcoal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98a696

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a496a6

#a0a696 · #96a69c

#9698a6 · #a69698

Split-complementary

Open in tool →

#9c96a6 · #a696a0

#96a0a6 · #a496a6 · #a69c96

Contrast

#98a696 as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #697967 as the text (4.63:1)
  • AAA: use #4f5b4d as the text (7.15:1)
  • AA: or shift the background to #383838 (4.6:1)
  • AAA: or shift the background to #171717 (7.03:1)
Aaon black
8.23:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98a696 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98a696 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98a696
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98a696 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98a696-a2bea2-884edf-1f2d24-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md