Color

#98a4a0

#98a4a0
hex#98a4a0
rgbrgb(152, 164, 160)
hslhsl(160, 6%, 62%)
oklchoklch(0.708 0.015 174)
Closest name: Crown of Ash (#a1a9a9)Relative luminance 0.3576

Colors that go with #98a4a0

Charcoal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98a4a0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a4989c

#98a49a · #98a2a4

#a098a4 · #a4a098

Split-complementary

Open in tool →

#a498a2 · #a49a98

#9a98a4 · #a4989c · #a2a498

Contrast

#98a4a0 as textRatioAAAA largeAAAFix
Aaon white
2.58:1failfailfail
  • AA: use #697772 as the text (4.69:1)
  • AAA: use #4f5956 as the text (7.25:1)
  • AA: or shift the background to #383838 (4.55:1)
  • AAA: or shift the background to #141414 (7.15:1)
Aaon black
8.15:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98a4a0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98a4a0 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98a4a0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #98a4a0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98a4a0-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md