Color

#98a0cd

#98a0cd
hex#98a0cd
rgbrgb(152, 160, 205)
hslhsl(231, 35%, 70%)
oklchoklch(0.715 0.066 276.7)
Closest name: Azureno (#8fa0d5)Relative luminance 0.3622

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cdc598

#98bbcd · #aa98cd

#cd98a0 · #a0cd98

Split-complementary

Open in tool →

#cdaa98 · #bbcd98

#cd98bb · #cdc598 · #98cdaa

Contrast

#98a0cd as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #6470b4 as the text (4.65:1)
  • AAA: use #475394 as the text (7.16:1)
  • AA: or shift the background to #383838 (4.6:1)
  • AAA: or shift the background to #171717 (7.04:1)
Aaon black
8.24:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98a0cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98a0cd reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98a0cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98a0cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98a0cd-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md