Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#989eb3
#989eb3
hex
#989eb3rgb
rgb(152, 158, 179)hsl
hsl(227, 15%, 65%)oklch
oklch(0.701 0.031 272.9)Closest name: Machinery (#9999aa)Relative luminance 0.3438
Colors that go with #989eb3
Charcoal, Sand and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #989eb3: softer than #000 and cool enough to feel like part of the same palette.
Sand #c2b280
complementaryshippedSand sits directly opposite #989eb3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Burlywood #deb887
shippedBurlywood is paired with #989eb3 in 4 real palettes, including Polaroid and Chalkboard, as the accent — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #989eb3 in 8 real palettes, including Dusk and Riverbed, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #989eb3 in 4 real palettes, including Open House and Dusk, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Hunter Green #355e3b
shippedHunter Green is paired with #989eb3 in 4 real palettes, including Pine & Birch and Darkroom, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #989eb3 in 7 real palettes, including Open House and First Snow, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Periwinkle #ccccff
shippedPeriwinkle is paired with #989eb3 in 4 real palettes, including Lavender Milk and Calendly's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #989eb3
Tints & shades
Harmonies
Contrast
| #989eb3 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.67:1 | fail | fail | fail | |
Aaon black | 7.88:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989eb3 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #989eb3
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #989eb3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/989eb3-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md