Color

#989dd7

#989dd7
hex#989dd7
rgbrgb(152, 157, 215)
hslhsl(235, 44%, 72%)
oklchoklch(0.714 0.085 280.2)
Closest name: Azureno (#8fa0d5)Relative luminance 0.357

Colors that go with #989dd7

Charcoal, Amber and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d7d298

#98bdd7 · #b298d7

#d7989d · #9dd798

Split-complementary

Open in tool →

#d7b298 · #bdd798

#d798bd · #d7d298 · #98d7b2

Contrast

#989dd7 as textRatioAAAA largeAAAFix
Aaon white
2.58:1failfailfail
  • AA: use #656dc3 as the text (4.64:1)
  • AAA: use #454eb0 as the text (7.07:1)
  • AA: or shift the background to #383838 (4.54:1)
  • AAA: or shift the background to #141414 (7.14:1)
Aaon black
8.14:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989dd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#989dd7 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #989dd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989dd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989dd7-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md