Color

#989c96

#989c96
hex#989c96
rgbrgb(152, 156, 150)
hslhsl(100, 3%, 60%)
oklchoklch(0.688 0.01 134.9)
Closest name: Dark Ages (#9698a3)Relative luminance 0.3265

Colors that go with #989c96

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #989c96

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9a969c

#9b9c96 · #969c97

#96989c · #9c9698

Split-complementary

Open in tool →

#97969c · #9c969b

#969b9c · #9a969c · #9c9796

Contrast

#989c96 as textRatioAAAA largeAAAFix
Aaon white
2.79:1failfailfail
  • AA: use #72766f as the text (4.63:1)
  • AAA: use #565954 as the text (7.11:1)
  • AA: or shift the background to #333333 (4.53:1)
  • AAA: or shift the background to #0a0a0a (7.1:1)
Aaon black
7.53:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989c96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#989c96 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #989c96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989c96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989c96-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md