Color

#989a74

#989a74
hex#989a74
rgbrgb(152, 154, 116)
hslhsl(63, 16%, 53%)
oklchoklch(0.675 0.053 110.2)
Closest name: A Frond in Need (#9f9978)Relative luminance 0.3105

Colors that go with #989a74

Charcoal, Cornflower Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #989a74

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76749a

#9a8974 · #859a74

#74989a · #9a7498

Split-complementary

Open in tool →

#74859a · #89749a

#749a89 · #76749a · #9a7485

Contrast

#989a74 as textRatioAAAA largeAAAFix
Aaon white
2.91:1failfailfail
  • AA: use #757656 as the text (4.69:1)
  • AAA: use #585940 as the text (7.2:1)
  • AA: or shift the background to #303030 (4.53:1)
  • AAA: or shift the background to #030303 (7.08:1)
Aaon black
7.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989a74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #989a74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989a74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989a74-b9bea2-4e8ddf-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md