Color

#98957c

#98957c
hex#98957c
rgbrgb(152, 149, 124)
hslhsl(54, 12%, 54%)
oklchoklch(0.665 0.036 101.7)
Closest name: Artichoke (#8f9779)Relative luminance 0.2963

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7c7e98

#98877c · #8d987c

#7c9895 · #957c98

Split-complementary

Open in tool →

#7c8d98 · #877c98

#7c9887 · #7c7e98 · #987c8d

Contrast

#98957c as textRatioAAAA largeAAAFix
Aaon white
3.03:1failpassfail
  • AA: use #78755e as the text (4.66:1)
  • AAA: use #5b5948 as the text (7.08:1)
  • AA: or shift the background to #2b2b2b (4.67:1)
Aaon black
6.93:1passpassfail
  • AAA: use #9a977e as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98957c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98957c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98957c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98957c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98957c-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md