Color

#98779c

#98779c
hex#98779c
rgbrgb(152, 119, 156)
hslhsl(294, 16%, 54%)
oklchoklch(0.614 0.067 322.8)
Closest name: Drama Queen (#a37298)Relative luminance 0.2227

Colors that go with #98779c

Charcoal, Copper and Peru lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7b9c77

#86779c · #9c778d

#9c9977 · #779c99

Split-complementary

Open in tool →

#8d9c77 · #779c86

#9c8677 · #7b9c77 · #778d9c

Contrast

#98779c as textRatioAAAA largeAAAFix
Aaon white
3.85:1failpassfail
  • AA: use #8d6991 as the text (4.6:1)
  • AAA: use #6a4f6d as the text (7.11:1)
  • AA: or shift the background to #1a1a1a (4.52:1)
Aaon black
5.45:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98779c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #98779c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98779c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98779c-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md