# #98779c

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#98779c`
- RGB: rgb(152, 119, 156)
- HSL: hsl(294, 16%, 54%)
- OKLCH: oklch(0.614 0.067 322.8)
- Relative luminance: 0.2227
- Nearest named color: Drama Queen (#a37298, Δ 2.083) — https://brandsweets.com/colors/drama-queen
- Moods: cool, muted
- Page: https://brandsweets.com/colors/98779c

## Tints & shades

- Tints (toward white): #a283a5, #ad92b0, #b69db8, #c1acc3, #cab8cc, #d3c4d4, #ded3df, #e7dee7, #f2edf2, #fbf9fb
- Shades (toward black): #8d6991, #7f5e82, #705473, #624965, #533e56, #453347, #372938, #281e29, #1a131b, #0c090c

## Harmonies

- Complementary: #7b9c77
- Analogous: #86779c, #9c778d
- Triadic: #9c9977, #779c99
- Split-complementary: #8d9c77, #779c86
- Tetradic: #9c8677, #7b9c77, #778d9c

## Colors that go with #98779c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #98779c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #98779c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Peru** #cd853f [pool] — 4 real palettes, including Estate and Kiln put Peru beside #98779c, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/peru
- **Taupe** #483c32 [pool] — Taupe is paired with #98779c in 16 real palettes, including Typewriter and Graphite Mono, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #98779c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #98779c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Graphite Mono and Estate put Blush Pink beside #98779c, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #98779c, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.85:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8d6991 (4.6:1); AA: background → #1a1a1a (4.52:1); AAA: text → #6a4f6d (7.11:1)
- On black (#000000): 5.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a88cab (7:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/98779c-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#98779c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.