Color

#987776

#987776
hex#987776
rgbrgb(152, 119, 118)
hslhsl(2, 14%, 53%)
oklchoklch(0.601 0.042 20.4)
Closest name: Amaretto (#ab6f60)Relative luminance 0.2118

Colors that go with #987776

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #987776

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#769798

#987686 · #988876

#769877 · #777698

Split-complementary

Open in tool →

#769888 · #768698

#869876 · #769798 · #887698

Contrast

#987776 as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #8e6d6b as the text (4.62:1)
  • AAA: use #6c5251 as the text (7.09:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.24:1passpassfail
  • AAA: use #a98f8e as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #987776 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#987776 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #987776
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #987776 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/987776-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md