Color

#98768d

#98768d
hex#98768d
rgbrgb(152, 118, 141)
hslhsl(319, 14%, 53%)
oklchoklch(0.606 0.053 338.5)
Closest name: Amorous (#967d96)Relative luminance 0.2156

Colors that go with #98768d

Charcoal, Sea Green and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#769881

#927698 · #98767d

#8d9876 · #768d98

Split-complementary

Open in tool →

#7d9876 · #769892

#989276 · #769881 · #767d98

Contrast

#98768d as textRatioAAAA largeAAAFix
Aaon white
3.95:1failpassfail
  • AA: use #8e6b83 as the text (4.58:1)
  • AAA: use #6c5163 as the text (7.01:1)
  • AA: or shift the background to #171717 (4.53:1)
Aaon black
5.31:1passpassfail
  • AAA: use #a98ea1 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98768d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98768d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98768d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98768d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98768d-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md