Color

#98767f

#98767f
hex#98767f
rgbrgb(152, 118, 127)
hslhsl(344, 14%, 53%)
oklchoklch(0.602 0.044 0.9)
Closest name: Amorous (#967d96)Relative luminance 0.2116

Colors that go with #98767f

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76988f

#987690 · #987e76

#7f9876 · #767f98

Split-complementary

Open in tool →

#76987e · #769098

#909876 · #76988f · #7e7698

Contrast

#98767f as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #8e6b75 as the text (4.66:1)
  • AAA: use #6c5158 as the text (7.11:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.23:1passpassfail
  • AAA: use #ac9198 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98767f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98767f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98767f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98767f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98767f-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md