Color

#98767a

#98767a
hex#98767a
rgbrgb(152, 118, 122)
hslhsl(353, 14%, 53%)
oklchoklch(0.6 0.043 10.5)
Closest name: Amorous (#967d96)Relative luminance 0.2104

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#769894

#98768b · #988376

#7a9876 · #767a98

Split-complementary

Open in tool →

#769883 · #768b98

#8b9876 · #769894 · #837698

Contrast

#98767a as textRatioAAAA largeAAAFix
Aaon white
4.03:1failpassfail
  • AA: use #8e6b70 as the text (4.68:1)
  • AAA: use #6c5154 as the text (7.14:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.21:1passpassfail
  • AAA: use #ac9194 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98767a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98767a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98767a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98767a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98767a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md