Color

#987677

#987677
hex#987677
rgbrgb(152, 118, 119)
hslhsl(358, 14%, 53%)
oklchoklch(0.599 0.043 16.4)
Closest name: Amaretto (#ab6f60)Relative luminance 0.2096

Colors that go with #987677

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #987677

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#769897

#987688 · #988676

#779876 · #767798

Split-complementary

Open in tool →

#769886 · #768898

#889876 · #769897 · #867698

Contrast

#987677 as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #916e6f as the text (4.5:1)
  • AAA: use #6c5152 as the text (7.15:1)
  • AA: or shift the background to #141414 (4.56:1)
Aaon black
5.19:1passpassfail
  • AAA: use #ac9191 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #987677 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#987677 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #987677
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #987677 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/987677-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md