Color
#98729d
#98729drgb(152, 114, 157)hsl(293, 18%, 53%)oklch(0.605 0.077 322.5)Colors that go with #98729d
Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #98729d: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #98729d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
triadicshippedCopper completes a triad with #98729d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Peru #cd853f
shipped4 real palettes, including Estate and Kiln put Peru beside #98729d, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #98729d in 13 real palettes, including Typewriter and Graphite Mono, as the lead colour.
Champagne #f7e7ce
shipped3 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #98729d, as that palette's text colour.
Midnight Blue #191970
shipped3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #98729d, as the supporting colour.
Orange #ffa500
shipped3 real palettes, including Graphite and Campus put Orange beside #98729d, as the accent.
Real palettes that use #98729d
Tints & shades
Harmonies
Contrast
| #98729d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.02:1 | fail | pass | fail | |
Aaon black | 5.23:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98729d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #98729d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/98729d-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md