Color
#98438e
#98438ergb(152, 67, 142)hsl(307, 39%, 43%)oklch(0.521 0.148 332.2)Colors that go with #98438e
Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #98438e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #98438e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDenim is paired with #98438e in 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Teal #008080
split-complementTeal is a split-complement of #98438e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #98438e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Orange #ffa500
shippedOrange is paired with #98438e in two real palettes: Rippling's brand system and Sunset Boulevard, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
shippedRoyal Blue is paired with #98438e in two real palettes: Wayfair's brand system and Chase's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Rust #b7410e
shippedRust is paired with #98438e in two real palettes: Semrush's brand system and Wayfair's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #98438e
Tints & shades
Harmonies
Contrast
| #98438e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.95:1 | pass | pass | fail |
|
Aaon black | 3.53:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98438e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#98438e reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #98438e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/98438e-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md