Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Color
#98401b
#98401b
hex
#98401brgb
rgb(152, 64, 27)hsl
hsl(18, 70%, 35%)oklch
oklch(0.484 0.128 41.3)Closest name: Brick (#a03623)Relative luminance 0.1042
Colors that go with #98401b
Crimson, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #98401b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
complementaryshippedTeal sits directly opposite #98401b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #98401b, as the text colour against it.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #98401b in 5 real palettes, including Olive Grove and Cider, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #98401b: 7 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #98401b in 4 real palettes, including Harvest and Fireside, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #98401b in 4 real palettes, including Bookshop and Darkroom, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #98401b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #98401b
Tints & shades
Harmonies
Contrast
| #98401b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.81:1 | pass | pass | fail |
|
Aaon black | 3.08:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98401b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#98401b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #98401b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #98401b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/98401b-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md