Color

#981fbd

#981fbd
hex#981fbd
rgbrgb(152, 31, 189)
hslhsl(286, 72%, 43%)
oklchoklch(0.515 0.231 316.2)
Closest name: Nebula (#a104c3)Relative luminance 0.1133

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44bd1f

#491fbd · #bd1f92

#bd981f · #1fbd98

Split-complementary

Open in tool →

#92bd1f · #1fbd49

#bd491f · #44bd1f · #1f92bd

Contrast

#981fbd as textRatioAAAA largeAAAFix
Aaon white
6.43:1passpassfail
  • AAA: use #8d1daf as the text (7.17:1)
Aaon black
3.27:1failpassfail
  • AA: use #b735de as the text (4.58:1)
  • AAA: use #cd73e8 as the text (7.21:1)
  • AA: or shift the background to #d9d9d9 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #981fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#981fbd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #981fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #981fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/981fbd-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md