Color

#98167c

#98167c
hex#98167c
rgbrgb(152, 22, 124)
hslhsl(313, 75%, 34%)
oklchoklch(0.469 0.19 339.2)
Closest name: Haunted Purple (#991177)Relative luminance 0.087

Colors that go with #98167c

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#169832

#731698 · #98163b

#7c9816 · #167c98

Split-complementary

Open in tool →

#3b9816 · #169873

#987316 · #169832 · #163b98

Contrast

#98167c as textRatioAAAA largeAAAFix
Aaon white
7.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #d21eab as the text (4.51:1)
  • AAA: use #e963cc as the text (7.12:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98167c as the background.

Brands using this color

Fonts for this mood

#98167c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98167c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98167c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98167c-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md