Color

#980cd4

#980cd4
hex#980cd4
rgbrgb(152, 12, 212)
hslhsl(282, 89%, 44%)
oklchoklch(0.524 0.259 310.7)
Closest name: darkviolet (#9400d3)Relative luminance 0.1169

Colors that go with #980cd4

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #980cd4

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48d40c

#340cd4 · #d40cac

#d4980c · #0cd498

Split-complementary

Open in tool →

#acd40c · #0cd434

#d4340c · #48d40c · #0cacd4

Contrast

#980cd4 as textRatioAAAA largeAAAFix
Aaon white
6.29:1passpassfail
  • AAA: use #8a0bc1 as the text (7.24:1)
Aaon black
3.34:1failpassfail
  • AA: use #b526f2 as the text (4.52:1)
  • AAA: use #ce6ef7 as the text (7.2:1)
  • AA: or shift the background to #dbdbdb (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980cd4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980cd4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980cd4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980cd4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980cd4-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md