Color

#980bd0

#980bd0
hex#980bd0
rgbrgb(152, 11, 208)
hslhsl(283, 90%, 43%)
oklchoklch(0.521 0.256 311.7)
Closest name: darkviolet (#9400d3)Relative luminance 0.1147

Colors that go with #980bd0

Denim, Forest Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #980bd0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43d00b

#360bd0 · #d00ba6

#d0980b · #0bd098

Split-complementary

Open in tool →

#a6d00b · #0bd036

#d0360b · #43d00b · #0ba6d0

Contrast

#980bd0 as textRatioAAAA largeAAAFix
Aaon white
6.38:1passpassfail
  • AAA: use #8e0ac2 as the text (7.06:1)
Aaon black
3.29:1failpassfail
  • AA: use #b720f3 as the text (4.51:1)
  • AAA: use #cf69f7 as the text (7.02:1)
  • AA: or shift the background to #d9d9d9 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980bd0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980bd0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980bd0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980bd0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980bd0-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md