Color

#980184

#980184
hex#980184
rgbrgb(152, 1, 132)
hslhsl(308, 99%, 30%)
oklchoklch(0.465 0.206 335.7)
Closest name: Haunted Purple (#991177)Relative luminance 0.0836

Colors that go with #980184

Denim, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#019815

#610198 · #980138

#849801 · #018498

Split-complementary

Open in tool →

#389801 · #019861

#986101 · #019815 · #013898

Contrast

#980184 as textRatioAAAA largeAAAFix
Aaon white
7.86:1passpasspassPasses AAA — no fix needed.
Aaon black
2.67:1failfailfail
  • AA: use #d501b9 as the text (4.53:1)
  • AAA: use #fe3ee4 as the text (7.02:1)
  • AA: or shift the background to #c4c4c4 (4.51:1)
  • AAA: or shift the background to #f2f2f2 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980184 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980184 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980184
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980184 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980184-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md