Color

#97c44a

#97c44a
hex#97c44a
rgbrgb(151, 196, 74)
hslhsl(82, 51%, 53%)
oklchoklch(0.764 0.158 127)
Closest name: Aromatic Herbs (#98c945)Relative luminance 0.4655

Colors that go with #97c44a

Charcoal, Blue and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#774ac4

#c4b44a · #5ac44a

#4a97c4 · #c44a97

Split-complementary

Open in tool →

#4a5ac4 · #b44ac4

#4ac4b4 · #774ac4 · #c44a5a

Contrast

#97c44a as textRatioAAAA largeAAAFix
Aaon white
2.04:1failfailfail
  • AA: use #607f29 as the text (4.6:1)
  • AAA: use #48601f as the text (7.07:1)
  • AA: or shift the background to #474747 (4.56:1)
  • AAA: or shift the background to #292929 (7.14:1)
Aaon black
10.31:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97c44a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #97c44a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97c44a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97c44a-b0bea2-4e5fdf-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md