Color

#978fa8

#978fa8
hex#978fa8
rgbrgb(151, 143, 168)
hslhsl(259, 13%, 61%)
oklchoklch(0.665 0.038 300)
Closest name: Cool Gray (#8c92ac)Relative luminance 0.2905

Colors that go with #978fa8

Charcoal, Blush Pink and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978fa8

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0a88f

#8f93a8 · #a48fa8

#a8978f · #8fa897

Split-complementary

Open in tool →

#a8a48f · #93a88f

#a88f93 · #a0a88f · #8fa8a4

Contrast

#978fa8 as textRatioAAAA largeAAAFix
Aaon white
3.08:1failpassfail
  • AA: use #796f90 as the text (4.68:1)
  • AAA: use #5c546d as the text (7.13:1)
  • AA: or shift the background to #2b2b2b (4.59:1)
Aaon black
6.81:1passpassfail
  • AAA: use #9992ab as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978fa8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #978fa8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978fa8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978fa8-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md