Color

#978ba7

#978ba7
hex#978ba7
rgbrgb(151, 139, 167)
hslhsl(266, 14%, 60%)
oklchoklch(0.657 0.043 304.7)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2783

Colors that go with #978ba7

Charcoal, Olive Drab and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978ba7

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ba78b

#8b8da7 · #a58ba7

#a7978b · #8ba797

Split-complementary

Open in tool →

#a7a58b · #8da78b

#a78b8d · #9ba78b · #8ba7a5

Contrast

#978ba7 as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #7d6e91 as the text (4.66:1)
  • AAA: use #5f536e as the text (7.12:1)
  • AA: or shift the background to #292929 (4.55:1)
Aaon black
6.57:1passpassfail
  • AAA: use #9c91ac as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978ba7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #978ba7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978ba7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978ba7-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md