Color

#978ab2

#978ab2
hex#978ab2
rgbrgb(151, 138, 178)
hslhsl(260, 21%, 62%)
oklchoklch(0.659 0.06 299.6)
Closest name: Magic Carpet (#9488be)Relative luminance 0.2797

Colors that go with #978ab2

Charcoal, Copper and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978ab2

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5b28a

#8a91b2 · #ac8ab2

#b2978a · #8ab297

Split-complementary

Open in tool →

#b2ac8a · #91b28a

#b28a91 · #a5b28a · #8ab2ac

Contrast

#978ab2 as textRatioAAAA largeAAAFix
Aaon white
3.18:1failpassfail
  • AA: use #7f6ea0 as the text (4.53:1)
  • AAA: use #5f517b as the text (7.12:1)
  • AA: or shift the background to #292929 (4.57:1)
Aaon black
6.59:1passpassfail
  • AAA: use #9d90b6 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978ab2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #978ab2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #978ab2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978ab2-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md