Color
#978790
#978790rgb(151, 135, 144)hsl(326, 7%, 56%)oklch(0.641 0.023 342.9)Colors that go with #978790
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #978790 without the hard edge of pure #000.
Blush Pink #e8b4b8
shipped6 real palettes, including Estate and Cartier's brand system put Blush Pink beside #978790, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Midnight Luxe and Darkroom put Champagne beside #978790, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #978790: 6 real palettes, including Atelier and Dusk, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #978790: 4 real palettes, including Dusk and Open House, as the lead colour.
Peru #cd853f
shipped5 real palettes, including Kiln and Estate put Peru beside #978790, as the lead colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #978790: 4 real palettes, including Ink Wash and Stone, as the lead colour.
Saddle Brown #8b4513
shippedDesigners have shipped Saddle Brown with #978790: 4 real palettes, including Bookshop and Homestead, as the lead colour.
Real palettes that use #978790
Tints & shades
Harmonies
Contrast
| #978790 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.4:1 | fail | pass | fail | |
Aaon black | 6.18:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978790 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#978790 reads as neutral, minimal. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #978790 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/978790-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md