Color
#9774aa
#9774aargb(151, 116, 170)hsl(279, 24%, 56%)oklch(0.613 0.089 313.3)Colors that go with #9774aa
Charcoal, Copper and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9774aa: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #9774aa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Taupe #483c32
shippedTaupe is paired with #9774aa in 11 real palettes, including Typewriter and Dusk, as the lead colour.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #9774aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Orange #ffa500
shipped3 real palettes, including Campus and Graphite put Orange beside #9774aa, as the accent.
Rust #b7410e
shippedRust shows up next to #9774aa in 3 real palettes, including Semrush's brand system and Noir Beauty, as the accent.
Cadet Blue #5f9ea0
split-complementCadet Blue is a split-complement of #9774aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #9774aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #9774aa
Tints & shades
Harmonies
Contrast
| #9774aa as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.89:1 | fail | pass | fail | |
Aaon black | 5.39:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9774aa as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9774aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9774aa-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md