Color

#9773ab

#9773ab
hex#9773ab
rgbrgb(151, 115, 171)
hslhsl(279, 25%, 56%)
oklchoklch(0.611 0.092 313.1)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2178

Colors that go with #9773ab

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#86ab73

#7b73ab · #ab73a2

#ab9773 · #73ab97

Split-complementary

Open in tool →

#a2ab73 · #73ab7b

#ab7b73 · #86ab73 · #73a2ab

Contrast

#9773ab as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #8e66a3 as the text (4.59:1)
  • AAA: use #6b4b7c as the text (7.19:1)
  • AA: or shift the background to #171717 (4.57:1)
Aaon black
5.36:1passpassfail
  • AAA: use #aa8cba as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9773ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9773ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9773ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9773ab-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md