Color

#9769a5

#9769a5
hex#9769a5
rgbrgb(151, 105, 165)
hslhsl(286, 25%, 53%)
oklchoklch(0.591 0.103 318.1)
Closest name: Crown Jewels (#946dad)Relative luminance 0.194

Colors that go with #9769a5

Charcoal, Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77a569

#7969a5 · #a56995

#a59769 · #69a597

Split-complementary

Open in tool →

#95a569 · #69a579

#a57969 · #77a569 · #6995a5

Contrast

#9769a5 as textRatioAAAA largeAAAFix
Aaon white
4.3:1failpassfail
  • AA: use #9363a1 as the text (4.63:1)
  • AAA: use #714b7c as the text (7:1)
  • AA: or shift the background to #0d0d0d (4.52:1)
Aaon black
4.88:1passpassfail
  • AAA: use #ad89b8 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9769a5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9769a5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9769a5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9769a5-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md