Color
#9767ad
#9767adrgb(151, 103, 173)hsl(281, 30%, 54%)oklch(0.591 0.116 314.6)Colors that go with #9767ad
Charcoal, Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9767ad: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #9767ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Taupe #483c32
shippedTaupe is paired with #9767ad in 4 real palettes, including Superhuman's brand system and Zed's brand system, as the lead colour.
Midnight Blue #191970
shipped3 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #9767ad, as the supporting colour.
Orange #ffa500
shipped3 real palettes, including Sunset Boulevard and Campus put Orange beside #9767ad, as the supporting colour.
Dark Cyan #008b8b
split-complementDark Cyan is a split-complement of #9767ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #9767ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue Violet #8a2be2
shippedBlue Violet is paired with #9767ad in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent.
Real palettes that use #9767ad
Tints & shades
Harmonies
Contrast
| #9767ad as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.32:1 | fail | pass | fail | |
Aaon black | 4.86:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9767ad as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9767ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9767ad-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md