Color

#97673b

#97673b
hex#97673b
rgbrgb(151, 103, 59)
hslhsl(29, 44%, 41%)
oklchoklch(0.555 0.086 62)
Closest name: Argan Oil (#9d6646)Relative luminance 0.166

Colors that go with #97673b

Blush Pink, Champagne and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97673b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3b6a97

#973b3c · #97953b

#3b9767 · #673b97

Split-complementary

Open in tool →

#3b9795 · #3b3c97

#3c973b · #3b6a97 · #953b97

Contrast

#97673b as textRatioAAAA largeAAAFix
Aaon white
4.86:1passpassfail
  • AAA: use #76502e as the text (7.1:1)
Aaon black
4.32:1failpassfail
  • AA: use #9a6a3c as the text (4.5:1)
  • AAA: use #bf8b5a as the text (7.06:1)
  • AA: or shift the background to #f7f7f7 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97673b as the background.

Brands using this color

Fonts for this mood

#97673b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97673b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97673b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97673b-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md