# #97673b

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97673b`
- RGB: rgb(151, 103, 59)
- HSL: hsl(29, 44%, 41%)
- OKLCH: oklch(0.555 0.086 62)
- Relative luminance: 0.166
- Nearest named color: Argan Oil (#9d6646, Δ 1.863) — https://brandsweets.com/colors/argan-oil
- Moods: warm
- Page: https://brandsweets.com/colors/97673b

## Tints & shades

- Tints (toward white): #ad7643, #ba834f, #c39265, #cca27b, #d4b191, #dbbea3, #e4ceb9, #ecddcf, #f4eae2, #fcfaf8
- Shades (toward black): #885d35, #7d5531, #6e4b2b, #5f4125, #543a21, #46301b, #372615, #281c10, #1d140b, #0f0a06

## Harmonies

- Complementary: #3b6a97
- Analogous: #973b3c, #97953b
- Triadic: #3b9767, #673b97
- Split-complementary: #3b9795, #3b3c97
- Tetradic: #3c973b, #3b6a97, #953b97

## Colors that go with #97673b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Woodsmoke put Champagne beside #97673b, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #97673b in 6 real palettes, including Bookshop and Rolex's brand system, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #97673b, as the lead colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #97673b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #97673b: 7 real palettes, including Homestead and Riverbed, as the supporting colour. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Atelier and Clay & Linen put Slate Gray beside #97673b, as the supporting colour. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/slategray
- **Tan** #d2b48c [pool] — Tan is paired with #97673b in 4 real palettes, including Clean Beauty and Mushroom, as the supporting colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/tan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #97673b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #76502e (7.1:1)
- On black (#000000): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9a6a3c (4.5:1); AA: background → #f7f7f7 (4.54:1); AAA: text → #bf8b5a (7.06:1)

## Brands using this color

- **Oatly** — primary #a0632d (Δ 1.929) — https://brandsweets.com/colors/brands/oatly-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97673b-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97673b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.