Color

#976463

#976463
hex#976463
rgbrgb(151, 100, 99)
hslhsl(1, 21%, 49%)
oklchoklch(0.557 0.067 20.6)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1659

Colors that go with #976463

Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #976463

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#639697

#97637c · #977e63

#639764 · #646397

Split-complementary

Open in tool →

#63977e · #637c97

#7c9763 · #639697 · #7e6397

Contrast

#976463 as textRatioAAAA largeAAAFix
Aaon white
4.86:1passpassfail
  • AAA: use #754d4d as the text (7.18:1)
Aaon black
4.32:1failpassfail
  • AA: use #9c6968 as the text (4.63:1)
  • AAA: use #b48d8d as the text (7.14:1)
  • AA: or shift the background to #f7f7f7 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976463 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#976463 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976463
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976463 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976463-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md