Color

#976367

#976367
hex#976367
rgbrgb(151, 99, 103)
hslhsl(355, 21%, 49%)
oklchoklch(0.557 0.068 14.4)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1648

Colors that go with #976367

Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#639793

#976381 · #977963

#679763 · #636797

Split-complementary

Open in tool →

#639779 · #638197

#819763 · #639793 · #796397

Contrast

#976367 as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #754d50 as the text (7.16:1)
Aaon black
4.3:1failpassfail
  • AA: use #9c686c as the text (4.61:1)
  • AAA: use #b48d90 as the text (7.15:1)
  • AA: or shift the background to #f7f7f7 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976367 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#976367 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976367
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976367 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976367-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md